Is MLM recruiting with your blog (actually, any blog) really possible? Isn’t Network Marketing all about connecting personally – i.e. face-to-face conversations and relationships, you know… networking?
Sure it is!
But you know what? You can do the same thing online and actually do it better.
How is that possible?
It’s something called ‘Attraction Marketing’.
If that phrase sounds familiar, it should. It’s been around so long that everyone’s heard it by now.
But what does it really mean, and how does it work with a blog? And in particular, how would it work with a blog about Multi-Level Marketing?
I’m about to show you, so read on!
But first, is MLM Even Viable Anymore?
When the idea of blogging first began, they were mostly used to chronicle a personal lifestyle. Social media has pretty much taken its place.
Blogs are now almost entirely used for business purposes.
There’s a pretty simple checklist you can use to determine if any business can be effectively promoted with a blog. I’m talking about gaining an enormous following and generating tons of leads and sales every day.
Sounds good, right?
OK, so let’s go through the checklist:
1) In your business, can you forget about the competition and focus on you – your unique story and value that you bring to readers? Of course, you can.
MLM is all about communication and that’s why blogging works so well.
2) Does your product or service improve people’s lives in some way that you can talk about? Remember that a blog is like a journal of your thoughts, reasoning and experiences. It can also contain advice, instructions or educational material – so yes, it’s a perfect fit.
Also, you DO have to have a great product that people actually need!
3) Is it the kind of business where your blog posts can go viral on social media? It sure is with MLM, when you have a large enough following – because they have the same passions and pain points you’ve always had.
Think about that.
You recommend things to friends and family all the time, right? When people love what you write, they’re happy to share it with others.
4) Is your business custom items, batches of production or does it focus on recurring sales? For a blog, the last one is what you want because it isn’t an e-commerce store.
And guess what? Passive monthly income is what Multi-Level Marketing is all about!
5) Does your target audience (i.e. the market base) number in the millions? That’s a must.
So, how many Network Marketers are there in the world?
There’s probably around 200 million, based upon what I can gather.
It varies by continent, and do you know where most of them are? In the Asia-Pacific region.
Africa is starting to see growth in the industry as well.
Think about it. In a lot of these areas, people don’t have much opportunity – but they do have access to the Internet.
Of course, there are many millions of MLM fans in North America and Europe as well.
That should tell you all you need to know!
6) Are there competing blogs (with large followings) where your target market tends to gather and communicate?
If so, that’s fantastic!
This is what you want because it means there are a LOT of eyes out there, hungry for your content. And yes, there are tons of blogs about Multi-Level Marketing.
How Does MLM And Attraction Marketing Work with a Blog?
In part 1 of this series, I compared blog posts to a restaurant setting.
I think it’s a good analogy.
In the case of Attraction Marketing, a better comparison would be fishing. In other words, your blog (i.e.YOU) is the ‘fisherman’ and the ‘fish’ are leads and sales.
You want to have what the fish are hungry for – what they’re searching for.
When you’re just getting started, your blog is fishing in a small pond and there might not be any fish there at all. You don’t know. You just have to wait and see – and it’s time consuming.
We’re not talking about a bass boat, fancy lures or anything like that. It’s just a cane pole, a bobber and a little worm on the hook.
You throw the baited hook in the water (i.e. create a blog post) and hope the fish show up. There’s not a lot of thinking involved.
But you’re learning.
And by the way, there’s no shame in not knowing a particular figure or fact. We’re all born knowing nothing and have to work our way up from there.
But once you understand what your target audience is searching for, you start using better bait and seek out stocked ponds. Once you learn content creation, SEO and how to drive web traffic to your site, you’re moving to larger bodies of water – and a lot more fish.
After you start automating all your systems, you’re running a trot-line across a wide river and catching fish in your sleep.
It’s all about the bait and how big your fishing operation is.
Once you seriously scale things up and delegate and/or hire out a lot of grunt work, then you become a Japanese ocean trawler with a 30-mile drift net!
What if I Don’t Know What I’m Doing?
Everyone starts where they are. It doesn’t matter if you have writing experience or not. And, by the way, you can get training. In fact, you should. Otherwise, your posts will suck.
The key is to get started and don’t overanalyze things. It’s OK to make mistakes and learn as you go.
Here are a few fundamental things that you should be doing with your MLM recruiting blog:
First, provide great content that stands out and has real value. You can’t just write about anything either.
Never write about random stuff and expect people to show up. It doesn’t work that way.
Figure out the needs of your target audience (people like you!) and write quality content that helps solve their problems.
Also:
Be Consistent.
Learn SEO.
Keep improving.
Remember, a blog is your Internet real estate and it knows no borders. You can build a virtual skyscraper, university, shopping mall or anything else on it. It’s up to you.
Think about this, though. Your MLM marketing blog is an asset that works for you 24/7. If you learn the necessary skills and start doing it right, your blog will attract people all day long!
So long as your content is original (you wrote it), and it works, then you’re doing it right.
By the way, if you are lifting someone else’s copy, that’s OK so long as you credit them. Everything doesn’t have to be 100% original, because it rarely is.
Just remember why you’re doing this and keep getting better.
Practice makes perfect.
What Type of Blog Posts Would Work Well for MLM Recruiting?
The answer is two-fold.
1) A post must satisfy search intent
2) It needs to stand out from the crowd.
In other words, to grab and keep peoples’ attention, it needs to address what Network Marketers are searching for and it needs to be worth reading.
Most MLM blog posts are boring (BAD) and you don’t learn anything. In fact, copying and pasting other writers’ stuff is all too common.
And they wonder why ‘blogging doesn’t work’… (LOL)
Anyway, the two most popular types of blog posts are ‘How To’ and ‘List’ posts. There are other approaches, as well.
I’m paraphrasing and quoting one of my heroes here (Jon Morrow) from one of his courses, but I know he won’t mind.
Here are 12 stylistic approaches you can apply to any post on your MLM recruiting blog, even in combination:
1) The Storyteller: for this type of post to go viral, the story must be EPIC. In fact, it must be so awesome that people feel somehow compelled to share it on social media.
2) The Name Dropper: this is kind of an advertising co-op in the form of a blog post. You’re linking to the top dogs in your industry, pointing people to their pages. To do this right, send these leaders and influencers a draft copy of the story you’re telling and ask for comments.
Many will be happy to reply since you’re promoting them! In fact, ask for recent photos too.
Once you get the feedback, then finish and publish the post with their replies in it.
This is very powerful.
3) The Inquisitor: This is similar to the Name Dropper in that you come up with a fascinating question and then send that question out to every influencer you can find. The more the better.
Gather the replies you get and then build an engaging blog post out of it.
4) The Contrarian: You have to come prepared for this one, but the idea is to argue against a popular opinion. The key to success for this type of content is to win the argument in a persuasive way.
5) The Illuminator: Instead of trying to persuade or convince (i.e. sell anything), what you’re doing is explaining why things happen. This works best when confronting your readers’ pain points – like when they don’t understand WHY this is happening or why it’s happening to THEM.
6) The Jester: This really only works if you have a talent for being funny. If you do, then this can work really well because you’re never boring. In fact, boring your readers is a cardinal sin!
Your goal here is to make people laugh. You do it by taking ordinary situations and making them funny. Jerry Seinfeld made a very successful television series based on this idea!
7) The Monster: It’s named that for a reason. It’s monstrously long! What you’re doing here is creating the Mother of All Posts on a given topic.
Essentially a research paper, this thing will be 3000+ words and contain charts, graphs, other visuals and tons of data. No one’s going to read it all, but it’s designed to be the go-to authority post on a competitive keyword.
Do this right and people will share and link to it because of the value it contains. It’s a whole lot of work, yes. But if it’s the definitive post on this topic, it can go unchallenged for a long time.
8) The Insider: This is another type of post that can give your blog a competitive advantage. Some would call this a case study, but that’s not what makes this post tick.
The idea is to unveil stories, insights and secrets that no one’s ever seen or heard. In other words… inside information.
9) The Curator: Here, you’re not sharing your own ideas (or anything really original at all).
You’re creating a resource list.
Warning: don’t make this all that you publish. Why? It’s BORING. And being boring is the ultimate sin for a Network Marketing blog.
You don’t want to be a ‘reference library’ anyway.
10) The Trailblazer: What makes posts like this special is that it includes an original idea. Sometimes, it can be basic wisdom.
But, in essence, it’s coming at the topic with a fresh approach – seeing it in a different way..
11) The Buffet: This is the ‘list’ post, and a popular approach. Typically, half the listed items are boring common sense and thoroughly forgettable.
But what happens when you go to a buffet?
You sample a lot of things and you can eat as much as you want. You’ll pick and choose, of course, and you won’t eat everything.
12) The Explainer: A post like this is all about applying the knowledge that you’re sharing. People write all kinds of esoteric stuff involving theories and what not (I do it too).
What we sometimes FORGET is – i.e. what we should be communicating – is telling people how to do things.
This kind of post is very popular with readers because it’s a ‘How To’ guide. At its best, it’s pure, practical instruction on what to DO. I’m talking about walking the reader through the whole process – with screenshots, videos, etc.
Don’t Forget That the Personal Side is Very Important in Network Marketing
Why? Because, with MLM, people have to buy YOU before they’ll buy into your opportunity. You do have to position yourself as an authority and a leader, but people come at this from different angles.
Some want to showcase their lifestyle – i.e. their fancy vacations, homes, cars, yachts, jets or whatever. But how do you know any of that’s real?
You can rent that stuff.
And in an era of fakes, how can you know who you’re really talking to online?
I take the opposite approach, and I think that you should too.
And you know what else?
People don’t give a damn about you anyway. Accept that.
However, they do need to know that you are authentic, trustworthy and have their best interests at heart.
Charm, charisma and fancy clothes are great, but real leadership is putting the needs of others before yourself. It’s all about them, not you.
By the way, being authentic might mean that you come off to some as ‘weird’. That’s actually OK because authenticity is the new currency in marketing – and it takes courage.
The great thing about weirdness is that it’s flexible. You can get a dose of good weird, or bad weird. Spend enough time on a Mexican beach (or a trampoline and kilts party) and you’re almost guaranteed to get heavy doses of both.
Just kidding… (but you know what I mean)
So where was I? Oh, yes.
Speak about your failings. Yell your story. If all you talk about are your achievements, then people will think they can’t do what you’ve done.
Mention the blogs you’ve deleted, the downlines that collapsed, the expensive marketing that failed. Be honest and people will relate and you’ll win fans.
Have You Ever Heard of This Guy?
Matthew McConaughey has been around for a long, but he wasn’t always the big success he is now. It’s that way for just about everyone.
What he’s learned to do is speak in a way that his fans can relate to him, as if a friend is talking to you. This is important to do on your MLM blog as well.
Hollywood is different, of course, but (in this industry) people need to feel like they can trust whoever is behind a blog like this one – and how you got to where you are.
He recently did an interview with People, and talked about an “initiation process” in the film industry, and how he embraces it.
I liked it because he’s letting you in and he’s letting you see that he’s a real, approachable, down-to-earth guy – not exactly the ascot-wearing fancy man, sipping sherry in the corner at snobby social events (if you know what I mean).
Quoting from the article: “I, like anyone, have had my ups and downs,” he told the outlet. “My star meter has been higher, my star meter has been lower. I’ve won Oscars. I’ve been arrested playing the bongos naked.”
“There’s a lot of things you learn 10 years after being in Hollywood and you go, ‘Well, why didn’t they tell me that in year two?’ Because there’s an initiation process,” he told the outlet. “There just is. You can get tips, but you’ve got to figure out the BS, cut the wheat from the chaff along the way. “
Knowing what he knows now, McConaughey would not give his younger self any guidance.
“Oh, I wouldn’t tell him,” he said. “I’d let him figure it out the same way I did. Take feeder roads off the highway. Get confused, get frustrated, feel lost, and overcome it.”
So, Are You Convinced Yet?
After reading this (and Part 1), you should be confident that blogging is an INCREDIBLE method for MLM recruiting!
But if you’re thinking ‘I can’t do this’, I understand. There’s a lot to learn. I know because I went through it myself.
And guess what? The education never ends. Marketing with a blog is a lifetime of learning.
What I can tell you about MLM is that talking to friends, family and co-workers is a squirt gun that soon runs dry. Paid ads and a lot of social media is a garden hose.
But If you want to be a recruiting superstar, you need a fire-hose – and that’s what a power-house blog is.
So don’t wait any longer. Get the knowledge, get busy and I’ll see you in the Hall of Fame.
I can’t wait and neither should you!
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